Ready, Set, Publish!
It's been several months since starting this venture with our first Author, Nanette Geiger. Nanette is also co-founder of Create & Attract Publishing! It all started when Nanette wrote her first book, "Create the Love of Your Dreams." (Once upon a time...)
We looked at the standard approach to publishing and something seemed amiss with the business model. It goes something like this: You get an agent (if you can get one) and they introduce your book to a publisher they have some contacts with (if they can) and if the publisher accepts the manuscript or proposal, it can be a year or two before you ever see a book. PLUS, they get all the rights to the book and you get a teeny-tiny percentage of the sales (if there are sales). Then your Publisher wants YOU - the Author - to go sell the book. The Agent doesn't sell the book, but get's 15% in perpetuity for the introduction - now that's a finders fee if I ever heard of one!. You are an Author, not a book selling marketeer!
Say...what does that publisher do anyway?!
I put my entrepreneurial hat on and started examining the publishing business a little closer. I coach entrepreneurs starting all kinds of businesses and the model I know about is: You build a company, you create a product (a book in this case) you package it up and create a sales plan (marketing), you arrange for production and channels of distribution, you get some sales people working on it and you run your business by generating sales.
And what does the Publisher do with YOUR BOOK? They have the product. They get the Lion's share of the sales revenue... but they DON'T invest in or pay the cost of marketing and selling the book! YOU DO!
Now that just smacked of exploitation to me! In any other business model, when someone licenses a product, THEY go SELL it in the marketplace. In the classical publishing model, things are just UPSIDE DOWN and sitting squarely on the shoulders of the Author.
So, after doing a whole lot of research to see if I hadn't misread the situation, we decided that we could create a publishing company and attract Author/Entrepreneur/Partners that would want to create a working, successful business and get a fair piece of the pie!
And that's exactly what we're doing!
If you want to find out more, go to the web site and contact us! We'll be happy to talk to you about what's really possible!
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